OVERVIEW

Arch City Tavern

Arch City Tavern has always done well for themselves as one of the trendiest and tastiest
gastropubs in the Columbus Short North Arts District, but when they came on board
with Signal they were unimpressed with their social media performance and were
looking for some fresh ideas. Lucky for them, we’re full of those.

Our Approach

 

For starters, their website needed a modernized, mobile-
friendly update so our designers set to work creating a
more fluid user experiecne and cleaner design.With the
more concise functionality and custom HD photography,
the new site performed 150{13a4b24a1cf21b295551fb05ec2b4f838c09f4be2b40521ab3a1251850733e7a} better on mobile devices
and brought in 54{13a4b24a1cf21b295551fb05ec2b4f838c09f4be2b40521ab3a1251850733e7a} more inquiries each month from
customers interested in making reservations and bringing
in large groups.

Social Media

Their brand new Instagram profile quickly shot up to 1,000
followers in the first 3 months and their Facebook content
rocketed up to 8,000 to 10,000 people reached per day. With a
consistent campaign of user engagement, promotional contests,
and strategic giveaways, the Arch City Tavern social media fan
base is 62{13a4b24a1cf21b295551fb05ec2b4f838c09f4be2b40521ab3a1251850733e7a} more engaged than they were before we took over; a
sizable achievement.

Facebook

Next it was time to overhaul their Facebook Page and get them up to speed with newer platforms like Instagram. We took brand new product and location photos and rolled out a fresh new face for the local short north bar on all the major social platforms.

Examples of Posts We Make

Local Awareness and
Brand Management

After the success we found on social media, we took to improving Arch City Tavern’s local print advertising as well as their search and email marketing tactics by growing their email list 10x and optimizing their organic search for a 40{13a4b24a1cf21b295551fb05ec2b4f838c09f4be2b40521ab3a1251850733e7a} increase in inbound search traffic to the website.

At the end of the day, branding a brand’s local visibility and increasing its customer base is simply about engaging the people who matter.

At Signal Interactive, we’re all about creating engaging content and memorable brand moments. If you stay consistent, people catch on.