Last year Google made it clear that more searches were taking place on mobile devices (smartphones) than on desktop computers or tablets. The trend is significant enough to the search giant that they’re actively penalizing websites that aren’t mobile-friendly in search results conducted on smartphones. That means if your website isn’t optimized and coded to respond to the mobile viewing platform, people searching for your services on their phone (over half of them, remember?) aren’t going to see you as prominently when they search.
With the shift moving so heavily toward the small screen, it means mobile design optimization is now priority #1 for business owners looking to get the most out of their website. To help you out, we’ve put together this list of 4 bedrock considerations for driving results with your mobile website.
Make Your Website Responsive
In order to satisfy Google’s “mobile-friendly” requirement, you have 3 options. Either your website needs to be responsive, dynamic serving, or a separate mobile site altogether. It’s the responsive design that Google recommends as the best choice, and for good reason.
Responsive Design means you have only one website but it scales all of the content elements to fit whatever the screen size happens to be. You can see this if you resize your browser while looking at our site. See how the text and photos move around to best orient themselves to whatever size you make your browsing window? On smartphones, it is automatically scaled down to mobile size so you aren’t forced to side-scroll or pinch-zoom to read the content.
The responsive design option means you only have one URL instead of a separate mobile site like m.signal-interactive.com. That’s much easier to manage in terms of SEO and doesn’t confuse people as easily. Not to mention, the maintenance of one site is much more manageable than two. Finally, responsive sites have faster load times than dynamic serving domains or separate mobile sites.
People Want a Positive Viewing Experience
If visitors to your site have trouble reading your content or navigating the links, they’ll just leave. That’s just the way it is, and that’s lost revenue! In order to avoid this, adhere to a few golden guidelines for optimal mobile web design.
- Use large fonts that are easy to read (minimum 18px for body copy and 22px for headlines).
- Use friendly Calls to Action like big, fat buttons that are easy to click.
- Compress your high quality images to something under 1MB in size.
- Balance text and imagery for a viewing experience that is interesting and engaging.
You should always have your user’s browsing experience in mind because today’s web surfer is internet savvy and doesn’t have time to mess around on sites that are a pain to navigate.
Do yourself and your customers a favor.
Optimize your website for mobile traffic.
If your website is ready for an overhaul to responsive mobile optimization, then you’re ready to have a chat with one of our service reps here at Signal Interactive.
Don’t get left in the dust.